We and our business partners collect information about your use of our website through cookies. Cookies are information files stored on your computer, tablet or smartphone that help websites remember who you are and information about your visit. Cookies can help to display the information on a website in a way that matches your interests. Most major websites use cookies.
The cookies we and our business partners use on this website are broadly grouped into the following categories:
Essential – Some of the cookies on our website are essential for us to be able to provide you with a service you have requested. An example of this would be a cookie used to enable you to log into your account on the website or which allows communication between your browser and the website. Our cookie preference cookie described in the section “How can I reject or opt out of receiving cookies?” is also an essential cookie. You may not be able to use our website without these cookies.
Analytics – We use analytics cookies to helps us understand how users engage with our website. An example is counting the number of different people coming to our website or using a particular feature, rather than the total number of times the site or feature is used. Without this cookie, if you visited the website once each week for three weeks we would count you as three separate users. We would find it difficult to analyse how well our website was performing and improve it without these cookies.
Social Sharing – We use cookies to allow you to share content directly on the social networking/sharing sites like Facebook, Twitter or Google+. Examples would be if you wanted to “like” or “tweet” about a business or product advertised on our website.
Interest-Based Advertising – You will have noticed that when you visit websites you will be shown adverts for products and services you may wish to buy. The money made by website owners for showing third party adverts on their websites often pays for the cost of running the website and therefore usually allows you to use the website without having to pay a registration or usage fee. Yell like many businesses place adverts for itself and its customers on a range of its partners websites. However, to try and ensure that the adverts you see are relevant to you we use cookies to collect information about the types of things that interest you, for example websites you visit and the geography that you are based in. Having these cookies does not increase the number of adverts you will be shown, but simply makes the adverts you see more relevant.
When you first visited this website you will have been shown a message bar drawing your attention to the fact that this website uses cookies and inviting you to review this cookie policy to help manage your cookie preferences. If you do not manage your preferences despite this prompt a cookie preference cookie will be dropped confirming that you consent to us using the cookies detailed in this cookie policy, this cookie preference cookie will last for no more than 5 years.
Please note that we can’t always control third party cookies stored on your machine from our website and where this is the case you will need to visit the relevant third party’s website directly to manage cookies stored on your machine by them. Please see our "Third Party Cookies" section below.
If you want to reject cookies we use from this website you will need to:
Please be aware that disabling cookies may impact the functionality of this website.
Some of the cookies described in the “What Cookies are used on this Website” section above are stored on your machine by third parties when you use our website. We have no control over these cookies or how the third parties use them. They are used to allow that third party to provide a service to us, for example analytics. For more information on these cookies and how to disable them, please see:
| Third Party | Type of cookies | More Info. |
| Adobe / Omniture | AnalyticsOmniture provide anonymised data about the visits made to our website and allows us to test and evaluate the best ways to present our website to our users. | Privacy Policy |
| AnalyticsGoogle provides anonymised data about the visits made to our website. Social SharingGoogle also store cookies which allow the "Google +" social sharing functionality. | Privacy Policy | |
| AddThis | AnalyticsAddThis provides anonymised data about how many users are sharing content on our website. Social SharingAddThis store cookies which allow the social sharing functionality on social networks such as Facebook. Interest-Based AdvertisingAddThis tools may also collect data for the purpose of interest-based advertising. | Privacy Policy |
| Social SharingFacebook store cookies which allow the Facebook “Like” social sharing functionality but only if you click on the Facebook “Like” button on our website or log in to Yell using your Facebook account. | Privacy Policy | |
| Social SharingTwitter also store cookies which allow their social sharing functionality including the “Tweet” function and to generate usage information during your visit to our website. | Privacy Policy | |
| eBay / Doubleclick | Interest-Based AdvertisingeBay may have cookies dropped on their behalf in order to collect data for the purpose of interest-based advertising. | Privacy Policy |
| AOL | Interest-Based AdvertisingAOL cookies may also collect data for the purpose of interest-based advertising. | Privacy Policy |
If you want to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium's website.
We may update this policy from time to time so you may want to check it each time you visit our website. We last changed this policy on 12 April 2012.
© All rights reserved. April, 2012.